How to Use Social Media to Strengthen Your Brand - Hallie Crawford

How to Use Social Media to Strengthen Your Brand - Hallie Crawford As business professionals, we all understand the importance of having a professional brand. It allows us to communicate our value to others easily, the skills and experience that make us stand out from everyone else in our industry, and the reasons why we should be promoted to the next level when it comes time for that. However, sometimes we only focus on our brand while we are job searching. That’s a mistake. In order to keep progressing in our career, whether that’s moving up or on to another industry later on, it’s essential to find ways to strengthen your brand on a regular basis. Here are three underutilized tools that can help you continue to build your brand through social media. Write and Publish Articles on LinkedIn. Many professionals understand the importance of being active on LinkedIn, but leave the writing to those who are more easily recognized in an industry or those that they look up to in a career. But if you have been successful so far in developing your expertise in your industry (and even if you haven’t!), you must realize that you have certain skills, knowledge or experience that others in your industry could benefit from. You do, trust me. You have something to share. So don’t hold back share your knowledge with others! It doesn’t have to be a best-selling article. It just needs to do one of the following: Provide insight into a common challenge or issue/topic in your industry. Provide insight into a process you have found that helps you with your job (that’s ok to share and be viewed by your competition). Offer an opinion on new software that has just come out and been helpful to you. The goal is to provide information that can be useful to others, and begins to position you as an expert in your field. You want to sound authentic, but don’t be overly casual. Always be professional in your choice of topic, your language and tone. You will also want to pay attention to proper grammar and formatting. Write a draft and have someone close to you proofread it. Once you post your article, make sure to promote it on your other social media platforms. Note that this tip references writing an article, not just sharing another post.You can share other posts, but write something about them versus just re-posting. And mix in publishing your own articles as well. That is the only way you will truly become a thought leader in your field and truly enhance your brand. Even posting an article once a month is a start, and in some cases, plenty, in order to be seen as someone who is active in your field. Leverage Pinterest. Yes, Pinterest is not just for finding great recipes and DIY projects anymore. It has expanded enormously. You can also effectively build your professional brand with this social platform- not just your recipe box. Make sure to create a new account for professional use, separating it from your personal account. The same basic rules apply; you will want to engage with other users by responding to comments and likes and finding new people to follow. By using attractive images you can create: How-to images Links to your blog or LinkedIn profile Pin helpful articles for others in your industry. Take a look at what others in your industry are pinning to their boards for ideas, then think about what new information you could add to the mix. For some examples of how to leverage Pinterest from a professional/business standpoint, check out our Pinterest page. Create YouTube Videos. Creating videos can seem intimidating for some, but they can be a very effective tool in strengthening your brand. You don’t need the best video equipment to get started with your video, just good lighting and a smartphone with good megapixel quality. Here are a few tips to get started: Create some kind of script and practice before you push the record button. Practice until the thoughts come naturally. Again, it is very important to come across as natural and authentic. Do a test recording and watch it. Do you come across as relaxed and confident? If you don’t sound sure of yourself, that will definitely come across do your viewers so practice enough until the whole process becomes more natural for you. If you need some ideas for talking points, try: Talking about your take on an article you liked that is related to your industry, Sharing tips for reaching the next level in your position Relating a good experience that you had leveraging your strengths in your field and how others can implement it. Don’t be afraid to share your knowledge with others. For some examples of how to leverage YouTube from a professional/business standpoint, take a look at our YouTube page. Please Share This

Sales skills that can help you at work -

Deals aptitudes that can help you at work - All things considered, getting a new line of work is tied in with having the option to sell the recruiting association on your abilities and achievements. When you persuade them that they need you to tackle their issues; you are brilliant. In any case, numerous dont consider how important sales skills may be inside the activity, as well. Regardless of whether you are really selling an item or administration, youll most likely need to offer a plan to your supervisor, feature another activity to your associates or persuade your bosses that you merit a raise or an advancement. These include deals abilities. Russell Sachs, VP of deals at Work Market, proposes that the accompanying five deals aptitudes are significant for each activity. Sharpen these to upgrade your chances at work: Listen first. Think about the individuals you appreciate being near. Its feasible one of their character qualities is being a acceptable audience. Sachs notes: When it comes to work environment viability, in the event that you dont set aside the effort to tune in to your chief and partners before you tackle the test or issue, you will conceivably miss the fundamental zones of concern. At the point when you neglect to listen first, you may lose the chance to make an answer that fittingly addresses the normal result. Construct your network. You realize salesmen need to continually think about their systems. Tragically, numerous careerists overlook this key part of their activity because maintaining a system isnt consistently top-of-mind for non-deals experts. Be proactive busy working and fabricate connections before you have to depend on them to assist you with achieving a work objective or land an advancement. Dont neglect to manufacture a system of individuals who know, as and trust you both inside and outside of your working environment. At the point when it comes time to get a new position, youll depend on those outside contacts to help you effectively explore to another job. Sachs recommends you consider public exhibitions, industry occasions and meetups a significant piece of your expert turn of events. Be diligent. We realize that sales reps should be industrious and stay aware of their possibilities so as to be top-of-mind. This aptitude is similarly significant for anybody in the workforce. Appearing on time for meetings(or even a couple of moments early), being set up for the main job, knowing your business all around and bringing new thoughts will separate you from your friends, Sachs says. Its a point very much taken. Everybody knows a coworker whos simply getting by, doing the base important to keep the checks coming. Nonetheless, similarly as somebody is probably not going to purchase an item or administration from somebody who doesn't dazzle them, in the event that you dont go the additional mile at work, youll miss out on chances to progress. Convey effectively. Communication is presumably the most significant working environment expertise. Regardless of whether youre imparting face to face, on the telephone or through content, email or online networking, its vital to show that you have an order of the circumstance and can introduce successful arrangements. Sachs suggests speaking slowly and unquestionably to help convey your focuses with energy and eagerness. He reminds experts to twofold check their composition for certainty murdering language and spelling blunders. You might be astounded by how significant these little advances can be with regards to succeeding at work. Keep up your own brand. We dont have substantially more than our notorieties with regards to excelling. Individuals need to purchase from those they accept to be reliable and learned and from organizations that offer high caliber and development. Sachs noticed: The equivalent is genuine with regards to the working environment â€" your partners and bosses will give you greater duty on the off chance that they see you as somebody they can depend on, particularly in the event that you set up yourself as a sound power. How might you upgrade your notoriety? Keep up an expert web based life stream, be a decent audience, work tirelessly, develop your expert system and impart unmistakably, effectively and unhesitatingly. At the point when you join these tips, youll be decidedly ready to address any difficulty at work. Initially appeared on U.S. News World Report

I Made $30,000 in 2 Years With My Side GigHeres How You Can, Too

I Made $30,000 in 2 Years With My Side Gigâ€"Heres How You Can, Too I Made $30,000 in 2 Years With My Side Gig-Heres How You Can, Too This story is Arianna O'Dell's, a 28-year-old author of a PR and advertising office in New York City, as advised to Marianne Hayes. I've generally been an aficionado of particular, exceptional blessings. Be that as it may, when I began making and selling them online on Etsy two years back as an innovative outlet, I never envisioned my pastime would bloom into a dependable stream of automated revenue. But then, up until now, I've earned about $30,000 on my 9-to-5 salary. I'm despite everything learning as I go, yet here are a couple of important pearls of knowledge I've gotten en route. 1. Follow Your Passion Projects I love a decent joke and have discovered that items with senseless word play matched with charming outlines make for swarm satisfying blessings. (Think: An espresso cup that peruses Livin' La Vida Mocha.) A long time back, I began requesting custom things for loved ones, and, before the finish of 2016, had a couple of additional lying around-so I figured I'd have a go at selling them. I recorded a mug on Etsy for $15, and was amazed to see it sell rapidly. I didn't net a lot, yet something disclosed to me I'd unearthed a beneficial side hustle. The key I've learned in the course of the most recent two years is that I'm chipping away at something I believe is enjoyable. At the point when you're persuaded by more than the main concern, you'll be bound to go the additional mile without wearing out. 2. Redistribute Tasks You Can't Do (or Hate) Not long after opening my Etsy store, I began investigating financially savvy approaches to create other punny things I couldn't without much of a stretch make by hand. That is the means by which I found print-on-request organizations that transport for your sake. It's a request as-you-go alternative that takes a cut of every deal, except utilizing them implies my condo doesn't need to serve as a stock stockroom. From that point, I discovered visual fashioners (through commercial centers like Fiverr and Upwork) who could help breath life into my thoughts for $10 to $30 per structure. With accomplices set up, I hit the ground running, making everything from entertaining mats to wine names. Regardless of whether it's managerial work, bookkeeping obligations, or something different, I've discovered that it merits putting resources into help when it bodes well. Along these lines, you're allowed to concentrate on different zones you like or are better at-and supercharge your business. 3. Comprehend Your Costs (Really, Really Well) Maybe my most important side gig exhortation was conceived out of a serious mix-up: I wound up losing several dollars my first quarter in business since I neglected to consider assessments and Etsy's merchant charges something I wouldn't have missed had I done a straightforward equal the initial investment investigation from the beginning. I likewise wish I'd had a superior handle on my valuing. From the start, I sold mugs for $16.99, netting me as meager as 50 pennies when everything was said and done. Since I better get edges, I've increased my costs to $33.50-a 100% markup-and individuals are as yet purchasing. 4. Be Intentional With Your Time Shockingly, I haven't relinquished a lot of time to develop my business. After some underlying examination about how to improve my Etsy page so it'd show up in individuals' Google look (a moderate, however exceptionally powerful game), I now simply work when I have available time-as a rule around 30 minutes per day. The key is that I'm mindful so as to invest that energy as profitably as could be expected under the circumstances. I commonly deal with my side business before anything else, before I'm diverted or tired from other work, and complete in any event one errand, such as satisfying a request or actualizing another advertising strategy. Related: I Got a 25% Pay Bump After Dumping This Bad Habit 5. Search for Ways to Optimize or Improve Your Process It's been a moderate, yet for the most part consistent ride. (One special case: Holidays are consistently a help. My second year in business, I sold in excess of 300 items and got $9,000 in a quarter of a year alone.) Generally, I'm selling a couple of things daily presently, gaining somewhere in the range of $7 to $30 for each. I've likewise begun selling on Amazon and my own site; broadening where you can find and buy my items has earned me an extra $3,000 in deals to date. Next on my rundown is becoming familiar with making sure about authorizing arrangements to get my items into greater retailers. I'm additionally easing back down on making new plans and repurposing old ones. On the off chance that one was extremely well known on a mug, why not give it a shot a sea shore towel? This will help minimize my expenses as I look toward the future: My five-year objective is to solidify a drawn out pipeline of easy revenue. This article was initially distributed on Grow. It has been republished here with consent.

5 Questions to Expect in a Retail Job Interview

5 Questions to Expect in a Retail Job Interview you've turned in a rockin' retail continue, indicating that you're a full grown, mindful, amicable person. the you-on-paper is looking better than anyone might have expected. be that as it may, you're not doneâ€"in the event that they like what they see, it's the ideal opportunity for the following stage: the meeting. what would you be able to expect there? googletag.cmd.push(function() { googletag.display('div-gpt-advertisement 1472832672400-0'); }); what's your experience?the questioner is going to realize what sort of retail experience you haveâ€"or, in case you're new, what your important encounters are. as a beginning stage, your resume has the layout of your answer here. in the meeting, you must tissue those out. here's the place you'll need to fill in some setting about your past jobs:what sorts of situations have you worked in?how huge were your past stores/businesses, and what were the every day activities like?what were your past responsibilities?do you have explicit detail s to outline your past employments? (marketing projections, solid development, any honors or recognition)did you progress/assume on expanding liability/get advanced during your time there?how do you serve customers?the client could conceivably consistently be correct, however one of the top things a retail business will need to know is the thing that sort of administration you give. explicit accounts work incredible here. do you have a talent for changing over medium enthusiasm into a genuine deal? how have you dealt with troublesome client circumstances or furious clients? how could you take organization approach and best practices to determine testing client circumstances? how would you approach clients? once more, utilize genuine stories from your experience, ideally ones that feature great client results, instances of you thinking quick on your feet, as well as ones that show you upgrading your store's brand.what do you think about the industry?it's critical to realize how store tasks work. retail occupations can approach you to be a handyman when additional hands are required in an assortment of divisions, so a questioner might need to test your adaptability. be set up for inquiries on things like taking care of deals/cash, stock, retail location (pos) frameworks, security, and misfortune prevention.what makes you an incredible salesperson?an unavoidable piece of working in retail is working with the general population. the flighty, not-generally charming open. the questioner is going to need to ensure you're a sufficient social butterfly to give a decent client experience, and remain cool in an assortment of circumstances. in the event that you get an inquiry like this, make certain to accentuate your own characteristics, similar to great cooperation, energy, the capacity to work autonomously on ventures without steady direction, and the capacity to work under management and take bearing similarly as well.what are your expectations?retail is an industry that is renowned for flighty hours and movements, just as for requiring filling in for late shifts, ends of the week, and occasions. during the meeting, it's critical to clear the air regarding your timetable and accessibilityâ€"the more adaptable, the better. you may likewise be approached about what you expect for remuneration. your most solid option is to do a little legwork in front of the meeting, and research what comparative employments are making. time-based compensations? commissions dependent on deals? at that point in the meeting, you can give sensible rough approximations whenever asked, and you can likewise pose increasingly explicit inquiries about how pay will function in this activity, when the questioner opens that door.if you sort out your meeting prep around these regions, you're well on your way. be prepared to give explicit stories that back up your resume visual cues, and remember to accentuate your next-level client care abilities. great luck!search for retail jobsthejobnetwork has you secured, with a huge number of postings in every aspect of retail. begin looking beneath, and utilize the above meeting tips to land your next gig!retail merchandiser jobsretail agent jobsretail senior supervisor jobsretail purchaser employments

5 Questions to Expect in a Retail Job Interview

5 Questions to Expect in a Retail Job Interview you've turned in a rockin' retail continue, indicating that you're a full grown, mindful, amicable person. the you-on-paper is looking better than anyone might have expected. be that as it may, you're not doneâ€"in the event that they like what they see, it's the ideal opportunity for the following stage: the meeting. what would you be able to expect there? googletag.cmd.push(function() { googletag.display('div-gpt-advertisement 1472832672400-0'); }); what's your experience?the questioner is going to realize what sort of retail experience you haveâ€"or, in case you're new, what your important encounters are. as a beginning stage, your resume has the layout of your answer here. in the meeting, you must tissue those out. here's the place you'll need to fill in some setting about your past jobs:what sorts of situations have you worked in?how huge were your past stores/businesses, and what were the every day activities like?what were your past responsibilities?do you have explicit detail s to outline your past employments? (marketing projections, solid development, any honors or recognition)did you progress/assume on expanding liability/get advanced during your time there?how do you serve customers?the client could conceivably consistently be correct, however one of the top things a retail business will need to know is the thing that sort of administration you give. explicit accounts work incredible here. do you have a talent for changing over medium enthusiasm into a genuine deal? how have you dealt with troublesome client circumstances or furious clients? how could you take organization approach and best practices to determine testing client circumstances? how would you approach clients? once more, utilize genuine stories from your experience, ideally ones that feature great client results, instances of you thinking quick on your feet, as well as ones that show you upgrading your store's brand.what do you think about the industry?it's critical to realize how store tasks work. retail occupations can approach you to be a handyman when additional hands are required in an assortment of divisions, so a questioner might need to test your adaptability. be set up for inquiries on things like taking care of deals/cash, stock, retail location (pos) frameworks, security, and misfortune prevention.what makes you an incredible salesperson?an unavoidable piece of working in retail is working with the general population. the flighty, not-generally charming open. the questioner is going to need to ensure you're a sufficient social butterfly to give a decent client experience, and remain cool in an assortment of circumstances. in the event that you get an inquiry like this, make certain to accentuate your own characteristics, similar to great cooperation, energy, the capacity to work autonomously on ventures without steady direction, and the capacity to work under management and take bearing similarly as well.what are your expectations?retail is an industry that is renowned for flighty hours and movements, just as for requiring filling in for late shifts, ends of the week, and occasions. during the meeting, it's critical to clear the air regarding your timetable and accessibilityâ€"the more adaptable, the better. you may likewise be approached about what you expect for remuneration. your most solid option is to do a little legwork in front of the meeting, and research what comparative employments are making. time-based compensations? commissions dependent on deals? at that point in the meeting, you can give sensible rough approximations whenever asked, and you can likewise pose increasingly explicit inquiries about how pay will function in this activity, when the questioner opens that door.if you sort out your meeting prep around these regions, you're well on your way. be prepared to give explicit stories that back up your resume visual cues, and remember to accentuate your next-level client care abilities. great luck!search for retail jobsthejobnetwork has you secured, with a huge number of postings in every aspect of retail. begin looking beneath, and utilize the above meeting tips to land your next gig!retail merchandiser jobsretail agent jobsretail senior supervisor jobsretail purchaser employments